The Acer Netbook and Market Penetration

Acer Aspire One I started getting interested in netbooks late in the game, so I can't tell you why Acer netbooks are the most often searched for laptop computers in the US, but they are. Is it because they were the first or is it because they are the best? I don't think either question is relevant. I think Acer was simply the first to successfully market netbooks as such.

My Data Source

I am no genius. I used a free online tool and it's called Google Insights for Search. I simply searched for "netbook" in all US regions and in every category (for the last 30 days) using this research tool.

If you search like I did, you'll find "netbook acer" at the head of the pack, followed by "netbook dell", "hp netbook" and "asus netbook", with less specific terms in between them. Broadening the search to worldwide yields similar results, but shows "asus netbook" in the number two position instead of the last position.

Netbook Marketing

For a long while, searching for netbook terms was extremely limited due to Google's moratorium on the term having little or no value in its search engine results. Many times, the search engine results would ask you if you meant notebook instead of netbook.

I don't know if this had an effect on netbook marketing, but most netbook manufacturers were marketing their netbooks as just notebooks or mini-notebooks. As far as I can tell, Acer was specifically marketing their netbooks as netbooks.

Although I found my own MSI Wind netbook on the net being referred to as a netbook, the actual laptop has the word "notebook" on it. Something tells me they changed their marketing tactics after the cases were produced.

What Made Netbooks Popular?

I'm not quite sure what started it, but I think it had something to do with one hundred dollar laptop project. Laptop producers saw the interest and decided to pursue it — that's my best guess.

I'm willing to bet the term "netbook" will cease to exist within a year or so as netbooks become more and more like full-featured notebooks. It all depends on how long they remain popular.


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4 Comments

  1. Acer made a nice mini-notebook into a better one. The screen is larger and just as bright. The keyboard is still great (for a small one). No weirdly placed right shift key placement (Asus, Lenovo, etc). The mousepad buttons are below the touchpad not along side (yeah). It is now easy to increase ram or replace the drive without entirely dismantling the unit and voiding the warranty. I have no complaints. I loved the first one, this one fixes all the criticisms of the first one. Nothing major just refinement. Someone is listening to its customers and it is Acer.

  2. Im not really a fan of acer. Products are okay but hardwares starts to run down after a while. My old laptop fan started malfunctioning. decided not to get acer after that
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  3. I am going to buy a netbook, and I'll be looking at ACER since my aging Acer Aspire 3610 has performed flawlessly for years. Don't understand comments about "hardware running down". Hardware either works or it doesn't and in my experience it's all the software crap that gets loaded over time that slows things down.
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  4. James Young says:

    I went on a business trip right after getting this laptop. It’s proven to be very mobile. I charge the laptop at night, and take it to work with me in the morning, without the charger. The keyboard feels very natural, and overall work is smooth sailing.

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